Laurie Fagnani, President/Account Supervisor
Through the years, Laurie has earned a reputation for creating aggressive advertising campaigns that win marketshare and/or brand products. Quite simply, clients hire Laurie and the firm because she plays to win and demands advertising efforts produce results.
Few people have the ability to manage a statewide campaign that involves multiple messages targeted to multiple audiences. Laurie has a proven track record in this arena having successfully managed numerous statewide communication campaigns including the Anchorage Convention and Visitors Bureau, 2001 Special Olympics World Winter Games' “Proud to Play,” and NANA’s “Two Worlds, One Spirit” campaign. She and Vice President Lana Johnson co-manage the Alaska Gas Pipeline “Alaska Gas — It’s Time” campaign.
While Laurie’s strategic planning skills make her an asset to any business interested in marketing, her added media relations skills and industry connections make her invaluable to clients. Laurie established MSI Communications to provide clients with a fresh, new choice in communication firms.
Under her direction, the agency has revolutionized the way Alaska looks at communications by demanding advertising must produce measurable results. She was recognized by her peers as the 2001 Advertising Professional of the Year. She has pioneered innovative team-building strategies that deliver superior results, FASTER and more cost-effectively than anyone in the business. Her problem-solving tenacity, passion for results and uncompromising work ethic help drive MSI Communications' clients to the top of their market sectors.
As president of the firm, Laurie manages the agency’s growth strategies, creative team and client strategic planning. As campaign manager for the 2001 Special Olympic World Winter Games in Alaska, Laurie successfully launched one of the biggest statewide advertising campaigns and shared in the success of hosting the “best world games ever.”