Media Strategy

Media strategy is all about the message – what you’re saying, where you’re saying it, and to whom. It’s also about breaking through the proverbial clutter to pique potential clients’ interest, inform, inspire or simply dazzle.

Whether you want to target potential visitors to Alaska or 20-something organic cooking enthusiasts from Ketchikan, we tailor your campaign to reach your specific audience – and not waste money on others.

MSI uses media planning as a tool to ensure your message reaches the right audience at the right time as affordably as possible. We boast a reputation for being tough media negotiators among local, statewide and national media outlets. Media is planned annually, purchased quarterly and audited monthly. Unlike some agencies, MSI Communications sees media as an area where you can save money, not where we can make money.

Meet Geri, the agency media buyer.

Media Negotiations

MSI Communications is known for its ability to secure the best possible media schedules, rates and additional promotional opportunities with media outlets in Alaska and around the nation. It is this art of negotiation and the ability to leverage the best media buy for clients that gives MSI greater buying power and first right of refusal for special media opportunities.