Alaska Safety Alliance: Career Pathways The Alaska Safety Alliance has a mission to provide a safe, trained, and ready workforce for Alaska’s industries. The maritime industry includes many careers that are perhaps less common than oil and gas, mining, or construction careers. To encourage interest in maritime careers, MSI traveled to Kodiak, Whittier and Seward […]
Matson Multi-modal shipping company Matson serves a vital role in the supply chain that makes a sustainable economy possible in America’s most isolated state. We concepted a “can-do” creative style that was paired with the company’s emphasis on reliability and community giving. To communicate the grand scale of what Matson accomplishes, we edited footage of […]
Kenai River Sportfishing Association (KRSA) KRSA mobilizes a broad alliance of Alaskans to protect the world’s greatest fishing river. Home to all species of Pacific salmon and three species of trout, Kenai River spawned the term “combat fishing,” with hundreds of anglers lined up shoulder-to-shoulder. Rather than focus on what KRSA does, we went out […]
As Alaska Airlines’ travel benefits program only for Alaskans, Club 49 drives brand loyalty to the nation’s 5th-largest airline through free benefits and strong community engagement. […]
State of Alaska Division of Air Quality DAQ faces unique challenges in Fairbanks, which has environmental characteristics that result in some of America’s worst air quality. We proposed using TV ads targeted to the region that inform the public of DAQ’s new air-quality alert system and, by raising awareness, inspire a willingness to take steps […]
Kenai Peninsula Tourism Marketing Council Alaska is on a lot of people’s vacation wish lists, but there are nearly infinite options in a state larger than Texas, California and Montana combined. MSI went on location with multi-platform camera capabilities and captured what’s wonderful about the Kenai from land, sea, river and air. We edited the […]
Alaska Railroad We achieved separate-yet-related objectives in boosting passenger ridership among both tourist audiences outside the state and Alaska residents. Rather than be too broad in our messaging, our team identified the most popular destinations and created visual poems to each, uniting them in style as a series of videos that air on prime time […]
Visit Anchorage’s mission is to drive economic and social value for Anchorage residents, businesses, and visitors through tourism. MSI produced a series of “vlog” style videos for a national audience that use first-person descriptions and enjoyment of activities paired with upbeat, engaging music. On-screen maps help orient the viewer to various areas in and around the Anchorage area. […]
