Careers

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Digital Marketing Manager

MSI Communications is seeking an experienced digital-marketing manager to join our team. If you love helping clients reach their marketing goals, we want to talk with you.

#TeamMSI believes in work hard, play hard. We’re always there for our clients and for each other. We serve premier clients whose brands are household names both in and outside Alaska. As a fully integrated advertising, PR, and marketing agency, we offer meaningful experiences and we invest in career growth and training, so you are always at the leading edge of your discipline.

We understand work-life balance and have a generous benefits package that includes 401K, medical, dental, vision, paid vacation, paid holidays, and flexible hours. Our new offices are in the heart of downtown, one block from both Dena’ina Convention and Visitors Center and the 5th Avenue Mall, making mass transit and the trail system great options for daily commutes.

If you want the opportunity to join a team that will value your talents and invest in your professional future, send your resume and cover letter to [javascript protected email address]. For qualifications and more information about this position, please visit our website at www.msialaska.com/careers.

 

SUMMARY

The digital-marketing manager develops tactics and strategies for integrated digital efforts, including SEM, SEO, email, social and display advertising for clients. He or she is responsible for the management of MSI’s digital services and close collaboration with account and creative services teammates.

The digital-marketing manager is a results-driven individual who has a proven track record of successfully managing integrated digital campaigns and a clear understanding of digital analytics, as well as platform best practices. The ideal candidate has strong technical skills and is self-starter who is always learning and working to improve his or her skills.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Manage MSI’s digital tactics and strategies, stay current with trends and changes in leading social and digital platforms and identify opportunities to grow and improve current offerings
  • Work closely with the account services and creative teams to build cross-channel digital strategies and budgets for clients that align with traditional efforts
  • Manage the implementation, monitoring, optimizing and reporting of all digital efforts
  • Ensure all online marketing includes brand safety best practices
  • Identify and segment target audiences and manage associated lists and databases
  • Identify paths to online conversion and create cross-platform strategies for remarketing, conversion tracking and reporting
  • Report on KPI’s, user path, cross-platform campaign performance, identify opportunities and implement optimizations
  • Lead on- and off-page SEO efforts and work with web team on implementation and best practices

 

QUALIFICATIONS/PROFICIENCES

  • Degree in a related field (marketing, web services, or business administration)
  • 2+ years of in-depth experience with integrated marketing campaigns, strategic development, content creation, analysis and implementation
  • Experience with AdWords, Bing, Google Analytics, Google Tag Manager, Facebook Business Manager and other applications and demand-side-platforms
  • Google AdWords and related certifications preferred
  • Basic understanding of WordPress and HTML5
  • Proficient with metrics systems related to social media and online measurements
  • Proficient in Microsoft Word, Excel and PowerPoint, Outlook
  • Proficient writing, proofing, and presentation skills
  • Agency experience is a plus

 

 

MSI Communications is an equal opportunity employer (EOE). We support diversity in the workforce. Reasonable accommodations will be considered for disabled individuals.