2020 campaign “No on #1” animated video shorts – KEEP ALASKA COMPETITIVE

Overview

Oil taxes are complex and boring. But for Alaska, they are critical. We used research that showed our target audiences were female/Railbelt Alaska/non-partisan and created a look and color palette that appealed to this demographic through a series of on-line, animated videos. Messaging was based on the research.

Campaign

Animation

Results

While election day is still a couple of months away, research shows that voters are trending towards a no vote.

Audience

Female | Railbelt residents | Non-partisan voters

Budget

$16,491.85 for 4 animated spots


“Safe Travels” animated videos – Ted Stevens Anchorage International Airport

Overview

Our most-recent assignments for the airport have been COVID-19-centric and primarily involve videos, signage and social posts highlighting ANC’s rigorous sanitation protocols, state travel mandates and personal responsibility. We developed a series of social media graphics that featured an Alaskana theme and clever writing,

Campaign

Animation

Results

Engagement on ANC’s social media channels has increased from 5-15 inquiries a week, to 5-15 inquiries each day.

Audience

Travelers

Budget

$1,200 per video.