Club 49 – ALASKA AIRLINES

Overview

Club 49 is an in-state, Alaska-only loyalty program for Alaska Airlines that offers unique travel benefits to Alaskans. MSI provides all marketing and advertising support for the program and the annual campaign includes weekly destination marketing, benefit program marketing, television, radio, print, digital, social and airport advertising.

Campaign

Multimedia

Results

Facebook Likes topped 100,000 for the first time in Club 49 history.

 Programmatic ad CTR exceeded goal with a .53% average CTR

 Direct placement digital ad performance exceeded goal with a .15% average CTR

 Insider email open rate exceeded goal with a 22.9%  average rate

Insider email CTOR exceeded goal with a 16.69% average rate

Audience

Alaskans

Budget

$769,000 media

$ 260,000 airport placements


AHFC’s “Alaska Housing Relief” campaign – ALASKA HOUSING FINANCE CORPORATION

Overview

This campaign team included AHFC staff, Gere Tactical web design and MSI.  Together, this omni-channel COVID-19 Housing Relief campaign included web, earned media, radio, public media, talk radio, print and grassroots tactics.

Campaign

Multimedia

Results

AHFC received qualified applications from more than 20,000 Alaskans in every census district.

Audience

Alaska residents

Budget

$114,513 total spent at MSI

$46,882 for production

$67,631 media