“Burn After Reading” – MAT-SU BOROUGH

Overview

The borough asked MSI to develop a creative way to educate Butte residents to burn responsibly because previous communication efforts were not changing behavior. We dug into the demographics and learned many residents worked on the Slope, where safety and environmental messaging is part of everyday life. So rather than add more stern lecturing, we created this fun campaign that delivered the message with a wink of humor.

Campaign

Digital | Print Collateral | Direct Mail

Results

The campaign was designed to drive traffic to the website so that area residents would be interested in learning more.  Site traffic increased 20 percent directly following the campaign.

Audience

Mat-Su Borough Butte residents

Budget

$2,100 (excludes printing and postage)


Safe Travels – DHSS & TED STEVENS ANCHORAGE INTERNATIONAL AIRPORT

Overview

In response to the COVID-19 pandemic, MSI facilitated ANC’s communication to travelers about personal health-safety practices via social channels, and also reinforced visibility of the health-safety steps being taken at the airport terminal itself. This was accomplished by pairing ANC’s new brand with a “Safe Travels” campaign theme and applying it to simple “call out” signs to draw attention to otherwise unknown sanitation activity.

Campaign

Branding |Digital, infographics | Social | Signage | Non-traditional advertising

Audience

Travelers

Budget

The entire, original ANC Safe Travels campaign cost $5,000 to deliver in total (print design and files $1,750)

DHSS is currently growing the ANC campaign for use on all State of Alaska communications about pandemic travel with a supplemental $20,000 work order. Pictured here are the initial set of graphics ($1,450) and social concepts used to develop the statewide campaign theme ($1,250), as well as the first print collateral piece outside of the ANC brand ($750).


“Building a Better Future” – SEALASKA NATIVE CORPORATION

Overview

Sealaska challenged MSI to create a booklet that would leave a lasting impression. The artwork features shareholders superimposed over the region’s natural wonders, communicating multiple themes through visuals alone: the corporation’s focus on its shareholders, to preserving its cultures and protecting the natural environment. At the same time, the layout style and copy treatment positions the corporation as a major, successful business.

Campaign

Special print collateral

Results

Internship Program application data:

All applications: 294

Total shareholder applications: 93 (includes incomplete/not meeting minimum qualifications)

Complete shareholder applications: 49

Filled intern roles: 18

2020 (remote program):

All applications: 466

Total shareholder applications: 73 (includes incomplete/not meeting minimum qualifications) 

Complete shareholder applications: 58

Filled intern roles: 18

Audience

Sealaska Shareholders

Budget

Less than $20,000 (excludes printing)