Social Media – TED STEVENS ANCHORAGE INTERNATIONAL AIRPORT

Overview

No business sector was harder hit by COVID-19 than air travel. The state’s largest airport asked MSI to innovate ways to assure travelers that it was going above and beyond to keep them safe. We reached out to the public through multiple, non-traditional venues, including social media and signage throughout the terminals that featured decisive copy that makes it clear the airport takes your safety – and the virus – seriously and that travelers need to do their part.

Campaign

Social media | Design

Results

While still depressed, air travel has significantly increased and most passengers are taking personal responsibility seriously.

Audience

Travelers

Budget

$3,080/month for development for Facebook, Instagram, and Twitter


Social Media – ALASKA AIRLINES CLUB 49

Overview

Club 49 Facebook provides an opportunity to connect with members, encourage new members to join the Club, and share important news about sales, sweepstakes and community events. Wall posts, dark posts and promoted posts reinforce sales messaging that is also delivered via weekly emails. Post copy and graphics take the Alaska Airlines brand to the Alaska audience, with unique tone and content.

Campaign

Social media | Design

Results

 In 2019, Club 49 surpassed 100,000 likes for the first time. Weekly revenue attributed to Facebook engagement continues to be a strong performer.

Audience

Travelers

Budget

$21,600 annually