“Burn After Reading” – MAT-SU BOROUGH

Overview

The borough asked MSI to develop a creative way to educate Butte residents to burn responsibly because previous communication efforts were not changing behavior. We dug into the demographics and learned many residents worked on the Slope, where safety and environmental messaging is part of everyday life. So rather than add more stern lecturing, we created this fun campaign that delivered the message with a wink of humor.

Campaign

Digital | Print Collateral | Direct Mail

Results

The campaign was designed to drive traffic to the website so that area residents would be interested in learning more.  Site traffic increased 20 percent directly following the campaign.

Audience

Mat-Su Borough Butte residents

Budget

$2,100 (excludes printing and postage)