“Positive Impact” Video Series – MAT-SU HEALTH FOUNDATION

Overview

Mat-Su Health Foundation is a uniquely multi-functional provider of social services that has increasingly turned to MSI to produce 2-minute videos featuring interviews with recipients of the Foundation’s multiple programs. These videos are posted on social media and are designed to increase awareness in a user-friendly format.

Campaign

Video production

Results

Since these were posted, demand for the featured services showed significant increases.

Audience

Mat-Su Borough residents

Budget

$24,693.97(Includes one day of filming, resulting in the production of four, 2-3 minute video profiles.)


Club 49 “I LOVE Alaska” TV commercial series – ALASKA AIRLINES

Overview

For 2020 our annual marketing strategy is rooted in authentic, genuine Club 49 member reflections on what it means to be a Club 49 member, how the benefits have improved their travel experience and made life in Alaska a little bit easier. A photo shoot in January on the C concourse at Ted Stevens Anchorage International Airport was held, where we interviewed traveling Club 49 members and asked for their honest feedback about the loyalty program.

Campaign

Video | Less than $20,000

Results

This single-day shoot resulted in six :30 television commercials, six associated radio commercials and numerous opportunities for social and digital advertising content.

Audience

All Alaskans

Budget

$25,017.75 (Includes one-day of filming, resulting in six TV spots)


“Dust is Air Pollution,” Rural Dust Mitigation TV spot – ALASKA DIVISION OF AIR QUALITY

Overview

Dust is a huge health hazard in rural Alaska where most trails and roads are not paved. Our charge was to educate Alaskans that dust is air pollution and dangerous for the region’s most vulnerable residents – its youth and elders.

Campaign

TV Spot / Less than $20,000. This innovative, multi-media campaign also included print ads, social media posts and digital ads.

Results

Area residents reported improved awareness of personal responsibility in keeping air pollution down.

Audience

Rural Alaskans

Budget

$11,411.57

KRSA’s “Reel Alaska” video series – KENAI RIVER SPORTFISHING ASSOCIATION

Overview

Alaskans love to fish and are very protective of our wild salmon and the ability to put food on our tables. This love of fishing is what connects KRSA members. MSI conducted a four-day, five location film shoot to produce the 3.5-minute membership video “KRSA. Reel Alaska.” It was KRSA’s first ever video designed to brand Alaska’s love for sportfishing. 

Campaign

Branding video. This week-long video shoot resulted in enough footage to also create three educational videos that were used for advocacy efforts. In total, four videos were produced.

Results

The video has been viewed more than 15,000 times on the Kenai River Sportsfishing Association site, shown at high profile tournament events, and shared on the Alaska State Parks social media channel as well as on two national trade organization websites, including The Outdoor Wire and Soundings, Trade Only.   Membership also quadrupled.

Audience

Railbelt Alaska

Budget

$38,033.67