Television/Video

“Positive Impact” Video Series – MAT-SU HEALTH FOUNDATION Overview Mat-Su Health Foundation is a uniquely multi-functional provider of social services that has increasingly turned to MSI to produce 2-minute videos featuring interviews with recipients of the Foundation’s multiple programs. These videos are posted on social media and are designed to increase awareness in a user-friendly […]

Read More…

Print/Collateral

“Burn After Reading” – MAT-SU BOROUGH Overview The borough asked MSI to develop a creative way to educate Butte residents to burn responsibly because previous communication efforts were not changing behavior. We dug into the demographics and learned many residents worked on the Slope, where safety and environmental messaging is part of everyday life. So […]

Read More…

Social Media

Social Media – TED STEVENS ANCHORAGE INTERNATIONAL AIRPORT Overview No business sector was harder hit by COVID-19 than air travel. The state’s largest airport asked MSI to innovate ways to assure travelers that it was going above and beyond to keep them safe. We reached out to the public through multiple, non-traditional venues, including social […]

Read More…

Animation

2020 campaign “No on #1” animated video shorts – KEEP ALASKA COMPETITIVE Overview Oil taxes are complex and boring. But for Alaska, they are critical. We used research that showed our target audiences were female/Railbelt Alaska/non-partisan and created a look and color palette that appealed to this demographic through a series of on-line, animated videos. […]

Read More…

Multimedia

Club 49 – ALASKA AIRLINES Overview Club 49 is an in-state, Alaska-only loyalty program for Alaska Airlines that offers unique travel benefits to Alaskans. MSI provides all marketing and advertising support for the program and the annual campaign includes weekly destination marketing, benefit program marketing, television, radio, print, digital, social and airport advertising. Campaign Multimedia […]

Read More…

Websites

Club49Hub.com Website – ALASKA AIRLINES Overview Club 49 provides much more to its members than benefits, it is a community. Alaska Airlines sought to provide an online space for Club 49 to communicate benefit information, weekly fare sales, and other important travel and community information for members. Designed as a single-page, standalone site. club49hub.com was […]

Read More…