Scott is MSI’s in-house expert in search engine optimization (SEO), social media, analytics and search engine marketing (SEM).
He developed an authoritative proficiency in digital strategy while marketing for the Alaska travel industry, one of MSI’s core strengths. For more than 10 years, Scott has utilized data-driven techniques to adapt client messaging to our world’s rapidly evolving communications landscape, helping businesses and other organizations maximize the reach and impact of their online marketing. In short, he’s an expert at ensuring every campaign lands on target and delivers results – no matter where the audience is or what device they use.
Scott is a graduate of University of Missouri-Columbia. He maintains a long list of certifications, including for Google Partners specializations in cost per click, display, video and shopping campaigns, and refresher training in analytics, SEM and SEO. He has lived in Alaska for 25 years.