When Tay Zercher walks into MSI each morning, the rest of us think, “Here we go!” As account coordinator, she moves most of the work through the agency and acts as primary diplomat between Client Services and Art Department. But it’s Tay’s high-octane energy that really pours fuel onto MSI’s engine. She wrangles budgets, schedules and high expectations while expertly ensuring industry-leading creative work for some of Alaska’s best-known companies – and keeps us all stoked to do our best while making it look easy. But it ain’t.
Born and raised in Chugiak, Tay lived in New Zealand and Colorado for 8 years, where she earned a marketing degree from Colorado State University and worked as a snowboard instructor in the Rocky Mountains. Her fiancé was a pro off-road bike rider and is now a commercial pilot here in the 907. So putting two adventure-loving athletes together in one family means they spend a lot of time going up Alaska’s mountains… and coming back down very quickly.