At MSI Communications, we understand that a healthcare website is often the first point of contact for patients seeking care, and they want relevant information delivered as easily as possible. When Orthopedic Physicians Alaska (OPA) partnered with our design and web development teams to redesign opalaska.com, the goal was clear: create a more patient-focused site that is easier to navigate while delivering the specialized information Alaskans need to live without limits.
Our approach began with a complete reworking of the navigation structure. We simplified the hierarchy so visitors can quickly reach providers, locations, specialties, and patient resources without unnecessary clicks. Clear pathways reduce frustration and help users find exactly what they need, whether they are researching a condition, locating a clinic, or preparing for an appointment.
On the homepage, a custom slider block features a moveable text overlay that adapts messaging to highlight key services and calls to action. This flexible design keeps content fresh and relevant while maintaining a clean, professional look that reflects OPA’s commitment to advanced orthopedic care.
Patient stories are central to building trust. We developed a testimonial slider that dynamically displays custom content tailored for providers, patients, and general visitors. By showing the right message to the right audience, the site strengthens connections and reinforces OPA’s reputation for compassionate, high-quality care.
Patient stories are central to building trust. We developed a testimonial slider that dynamically displays custom content tailored for providers, patients, and general visitors. By showing the right message to the right audience, the site strengthens connections and reinforces OPA’s reputation for compassionate, high-quality care.
Finding the right care team is now simpler than ever. A custom provider slider pulls filterable content, while a robust provider search lets users filter by type, location, and specialty. Consistent new provider templates ensure every bio presents coherent, uniform information that includes credentials, specialties, and contact details, all in a clear format that builds confidence.
Interactive tools further enhance the experience. An improved skeleton feature now allows users to click specific body areas for more information on conditions and treatments, making complex medical content approachable and intuitive. Complementing this is a conditions library that seamlessly connects to relevant provider pages, so patients can move directly from learning about a diagnosis to finding the right specialist.
We also improved the Book Appointment button’s functionality to reduce user effort, streamlining the process from interest to scheduled visit. Finally, the custom locations page offers searchable information across OPA’s clinics, helping patients quickly identify the most convenient option, including walk-in and specialty sites.
Every element of the redesign prioritizes the patient journey. By combining intuitive navigation, interactive tools, and consistent presentation of critical information, the updated OPA website serves as a true extension of the care OPA delivers in its clinics across Alaska.
