It’s important to engage with your audience — pay attention to who they are and how they interact with you. Chances are they’d like to hear from you outside of just posting content. You can do this through simple ways, such as liking and responding to comments or answering questions. While planning your content, consider […]
A platform is owned media, the primary resource for information about your organization and a multi-function tool that has capabilities to interact with people. It’s where someone would submit a job application, purchase your product, find in-depth information about your services, download forms, contact customer service, etc. For the majority of organizations, their platform is […]
Read More… from Platform and channels: What’s the difference?
Veteran strategist Karen Miovas joined the MSI team in May as Director of Client Services. With decades of marketing and communications experience for a diverse range of clients, Karen has a strong belief in the power of connection. She knows that lasting client relationships are built on understanding, collaboration, and respect. Likewise, she’s a pro […]
The average person forms an opinion of a website in less than one second according to a Stanford research project. That’s science, baby! Canadian researchers clocked opinion reactions even faster, at 1/20th of a second. But the more important statistic is this: 75% of users judge a company’s credibility based on its website. Let’s drill […]
