Alaska Railroad| Freight Logistics

Did you know the Alaska Railroad can move freight from the lower 48 to the North Slope? It takes railways, ocean-crossing barges, and complicated logistics. MSI helped “uncomplicate” the story, created an ad campaign to deliver the critical message to business leaders: we can get your product here, reliably, and with a light touch. Select print ads in trade publications, and carefully targeted digital display ads helped deliver the message and it was received. Next time you see the Alaska Railroad freight train, take a closer look. That gravel, steel pipe or machinery could be on the last miles of a very long journey north. Choo choo!