Alaska Safety Alliance| Rebrand
Our client, Alaska Process Industry Careers Consortium (APICC), had outgrown their name. In addition to being the Alaska regional safety council, the organization was also dedicated to providing industry-driven workforce development. They needed a broader identity as the Alaska Safety Alliance.
Our Role
Environmental DesignIdentity DesignLogo DevelopmentWebsite DesignWebsite Development
The Work
MSI designed a strong, impactful, logo featuring safety green and contrasting navy blue. We updated fonts and created a design aesthetic that is recognizable across the nation. We launched the name, brand and logo at the 2019 annual meeting to a crowded room of supporters who embraced the new look and identity.
Results
The art comes to life every day in the Anchorage office through environmental graphics featuring the logo, mission and industry photography. Now, the Alaska Safety Alliance’s impact on workforce development in the oil and gas, construction, mining, medical and maritime industries is measured by a growing membership, active board, national recognition for programs and a committed staff.
