To spark hype and interest Alaska Airline’s PFD Sale, flamingo flocks were placed in 18 Alaska communities served by Alaska Airlines. Social posts encouraged Alaskans to “Find the Flock”, take a selfie and post on Club 49’s social media for a chance to win four tickets on Alaska Airlines. What followed was over 1,400+ Alaskans running around their communities in freezing temperatures searching for flamingos and posting selfies with the flocks. Or in some cases getting creative and creating their own flocks.
This was the first statewide social “stunt” by Club 49 and required a high level of individual engagement and commitment to participate. Alaskans did not disappoint. Family and friends joined each other to hunt for the elusive pink flamingos, elevating people’s sentiment and overall engagement with Alaska Airlines Club 49.
If you want to learn more about the PFD Sale and how it is associated with the Find the Flock campaign, you can view the creative here.
