The PFD Sale is an annual tradition loved and highly anticipated by all Alaskans. Each year, we seek to provide unique creative announcing this exciting sale and we broadly place it across media channels statewide. For 2023, a down-the-rabbit-hole approach was used to stand out in the visual media. We kept the messaging simple and the creative, smile-inducing.
This year’s PFD Sale campaign had a social media giveaway component called Find the Flock. It was created to spark even more hype in the annual sale as well and increase brand engagement and sentiment. Take a peek at the Find the flock shenanigans here.
