This November, MSI hosted its annual client holiday party, and it turned out to be a great combination of “cool” and “warm”. This year’s theme was “Snowed Inn Soirée” — a nod to the après ski vibe and comfort that comes with sharing stories with good friends after a day on the slopes. We had […]
Category: Digital Newsletter
Google Analytics is Here to Stay: What does that mean for your company’s analytics data?
This summer, Google made the much-anticipated transition from GA3 or “Universal Analytics” to Google Analytics 4. If you are unfamiliar, Google Analytics 4 is a platform that captures all the information about who visits a site, what they do there, how long they stay and what goals they accomplish. With all of these features involved, […]
Strokes that make a difference
As a marketing agency, we pride ourselves on helping our clients tell their stories. As a family, sometimes the stories of our own challenge us, but ultimately inspire us. In 2021, Vice President and Creative Director, Jim Coe was diagnosed with stage 4 colon cancer, news that was as devastating as it comes. While he […]
Future Director of Digital Services
It’s not breaking news to learn that to advertise, you have to go where the people are. In the 21st century that means that web, digital and social media presences must complement traditional industry staples such as print, radio and television. Yet it is not enough to simply “carry more eggs in more baskets,” as […]
How to post for the most
You’ve got your business, your product or service and now you’ve got your social media. You inherently want to be social, because by definition, that’s where the people are. But how? And how much? One way to think about this is the undesirableness and contrast of both the mall kiosk salesperson and the small business […]
How we do, what we do — Press check edition
Recently on social media, MSI shared a clip highlighting a process called a “press check” to give our followers a bit of a behind-the-scenes look at how one of our regular communications products is made. In the video, our Associate Creative Director, Tara Storter, walks through the final and critical step of print production. Whether […]
Now Presiding…Kris Miller
This July, MSI Communications announced the promotion of Kris Miller from Vice President to President — a move that was applauded inside our agency and outside among clients. If you’ve ever worked with, or even met Kris, you know that her energy is infectious. It’s a resource that promises to serve MSI well in her […]
From Foundation to Function, MSI’s Digital Team Stands Ready to Build Your New Website
Your web property extends your organization and connects with prospective partners, clients and customers 24/7 so it can transform interactions with your targeted audiences. That interaction is only as effective as the technology that delivers it and the competency of the partner who creates it. WEB DEVELOPMENT CAPABILITIES SEARCH, ANALYTICS AND DIGITAL MEDIA MSI Communications’ […]
You Have a Story to Tell and MSI’s In-House Video Team Can Help You Share It
When was the last time your business challenged itself to maximize all that video can do for your brand? With the explosion of social media, the styles of content continue to evolve. From “Explainer Videos” to “Sizzle Reels” to even Tik Tok videos, there’s a medium made for your message, and our in-house video team […]
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